| About Us |
- History of the Company
- Company Profile
- About the Collection
- Market Position
- Mission/Vision
- Product Positioning
- Quality
The parent company Nahar Retail Ltd. is a wholly owned subsidiary of Nahar Industrial Enterprises which was set up in1949…
The promoters’belief of “Where commitment leads, achievement follows” has led to tremendous growth with the company involved in spinning weaving, processing and garmenting and supplies to some of the biggest brands in the world like Marks and Spencer, GAP, Tommy Hilfiger and Armani. Nahar Industrial Enterprises Limited is an “Integrated Textiles Player”. The company is engaged in manufacturing right from yarn, griege (?) fabric to processed fabric to readymade garments in the domestic market. Processed fabric is sold to companies/brands like Madura garments, Raymond’s Color Plus, Allen Solly, Louis Philippe, Provogue, Pantaloon. In the export market, NIEL’s clientele includes names like GAP, Oshkosh, Ann Taylor, M&S, Liz Claiborne, Timberland, Algle (?), Tommy Hilfiger etc.
In NIEL…., a wholly owned subsidiary Nahar retail Ltd. was set up for its foray into retailing. The Brands Cotton County, Femme, Tazo etc. are retailed through Executive Brand Outlets under the name and style of Cotton County and as on... there were…600…. outlets, located across India in…300….cities and21…states & 1 Union Territory. The retail network is largely operated through Franchisees.
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Nahar Industrial Enterprises Limited is an “Integrated Textile Player”. The company is engaged in manufacturing right from yarn to griege fabric to processed fabric to readymade garments in the domestic market. Processed fabric is sold to companies/brands like Madura Garments, Raymond’s Color Plus, Allen Solly, Louis Philippe, Provogue, Pantaloon. In the export market, NIEL’s clientele includes names like GAP, Oshkosh, Ann Taylor, M&S, Liz Claiborne, Timberland, Algle, Tommy Hilfiger etc.
Nahar Industrial Enterprises has floated a wholly owned subsidiary Nahar Retail Ltd. for its foray into retailing.
The parent company is already involved in spinning, weaving, processing and garmenting and supplies to some of the biggest brands in the world like Marks and Spencer, GAP, Tommy Hilfiger and Armani.
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Inspired by the freshness of nature, Cotton County’s collection is an exotic retreat that makes it all the more exclusive and exquisite. Targeted at the young, trendy and hip-hop crowd as well as the upwardly mobile youth, this collection exhibits an exciting combination of colors, designs and styles in stripes, prints, plains and denim lending a very sophisticated and funky look to the entire range.
Cargo shirts have been introduced for the first time. Targeted at generation next, the collection of cargo shirts are back in full blast, creating a overall impression of style, while contrast stitching marks the collection’s gutsy edge, by creating lots of play even in the more basic looks. The collection gives a fashion-conscious man the freedom to choose his own adventures while giving him the wardrobe that compliments his dynamic lifestyle.
T-shirts are amazing. You name a color and you can get Cotton County t-shirts right plain collar t-shirts that are available in 35 exciting colors and combinations to round neck T-shirts. The shirts collection comes in a range of carefully selected colors, styles and first-class fabrics. Wrinkle free cotton lets you and your shirt look immaculate all day long. After a few minutes on your body, the shirt mixes business with pleasure.
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• Gaining a brand recognition as a result of the expansion mode that the company is in with the foray in Tier II and Tier III cities.
• Benefit of First Mover Advantage
• A truly Mass Volume Brand
• Also known for selling a lot more than many popular brands
• Catches the eye of the customer with attractive offers of heavy discounts
• Advanced and in-depth planning and research and also considering the latest trends and customer demands in mind.
• Highly motivated staff.
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Mision
We aim to meet the aspirations of our customers through our offerings of contemporary fashion and international quality at affordable prices. We look at every Indian as our customer and will operate on a Pan-India basis in Metro, Tier I, Tier II and Tier III cities and towns. We will create a leadership position in this field by growing faster than competition. We will achieve our goals of customer satisfaction through product excellence and our growth objective through employee motivation and prudent financial policies for investor satisfaction.
Vision
- To be pro-active in assessing customer needs and to deliver quality products.
- To grow as a leader ahead of the competition through internal performance achievements.
- To stand by our commitments to our Vendors, Franchisees and Employees.
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As the name suggests, Cotton County’s brand positioning leans on casual comfort and style with cotton as the dominant product input. The versatility of cotton is reflected in the fashion statement embedded in the collection. The current collection is aimed at casual and current fashion with a focus on the younger generation.
The company’s focus on quality is not just a marketing need but is truly a part of the genes of the company and its parent. Nahar Industrial Enterprises is an ISO 9002/1S14002 enterprise with Okotex certification. Cotton County products are manufactured in state-of-the art facilities with complete capabilities in hi-tech knitting, dyeing, mercerizing, finishing, compacting and embroidery with total quality control.
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Unlike many other enterprises and business organizations, Quality is not just an ordinary word with very little or no meaning. For Cotton County, Quality has a significant importance of its own which can describe the potential of the company in no time. We believe ‘If the quality is good, there is room for Cotton County to survive in this corporate world. However, if little attention is paid on Quality, then survival for Cotton County in this competitive era will be a lot difficult.’
Hence, without giving any second thoughts, we have given Quality, our top priority. Today Quality is something that is evident in all the spheres of the Company – even the products it sells, the work culture, and the various departments of the Company. Our Parent Company, Nahar Industrial Enterprises Limited has been awarded ISO 9002/IS 14002 Certification and Okotex Certification.
For us, Quality is the ability of our products to be able to satisfy our users. And to ensure this, the garment goes through various Quality checks in order to ensure utmost customer satisfaction.
Quality can be mainly seen in 3 different spheres of the Company:
1.Customers
• We aim to do everything that satisfies our customer needs and expectations.
• We make only those commitments that we fully understand and we believe we can meet them.
• Also, meeting our commitments made with customers on time.
2.Performance Driven
• We confirm that all our garments meet the agreed requirements.
• We constantly monitor and improve our business’s garments, services, organization and employee performance.
• We make sure that we achieve the goals set by us for the future.
• We confirm that our working environment is 100% employee friendly
In short, Our Commitments are towards our customers, business and society. |
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